Prepare to work with 8 conversion events per domain Due to the iOS 14 update of Apple, Facebook is implementing the ‘Aggregated Event Measurement’ Protocol. This new measurement feature will limit the amount of data that advertises are allowed to send to Facebook using the…
Domain Verification provides a way for you to ‘claim’ ownership of your domain in Facebook Business Manager. This is important to protect your content on Facebook and to gain access to features related to your domain and tracking. If you are using conversion events related…
I’m answering 5 questions about the big Apple iOS 14 update that will impact Facebook Ads and will change the way we run online campaigns on the Facebook Platform and beyond. When is this update happening? What exactly happens when people opt-out from tracking? How…
What’s happening and why? Apple wants all apps in its App Store to be safe and trusted. Apple wants to focus on providing high standards regarding privacy and security, so that its users can ‘trust’ the apps they download and use on their Apple devices….
Installing the Facebook Pixel is easy when you have Google Tag Manager installed to your website. Go to Events Manager in your Facebook Business Manager account and follow the wizard to setup the Pixel. I’ll be using Google Tag Manager as Partner for the integration….