A/B test 🧪 Instagram Reels vs. Stories ad placement My 1st reach-based A/B test was to find out how reach and secondary metrics would compare against each other when running the same video ad in Instagram Reels vs. Instagram Stories. Hypothesis: Instagram Reels is gaining…
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Prepare to work with 8 conversion events per domain Due to the iOS 14 update of Apple, Facebook is implementing the ‘Aggregated Event Measurement’ Protocol. This new measurement feature will limit the amount of data that advertises are allowed to send to Facebook using the…
Domain Verification provides a way for you to ‘claim’ ownership of your domain in Facebook Business Manager. This is important to protect your content on Facebook and to gain access to features related to your domain and tracking. If you are using conversion events related…
I’m answering 5 questions about the big Apple iOS 14 update that will impact Facebook Ads and will change the way we run online campaigns on the Facebook Platform and beyond. When is this update happening? What exactly happens when people opt-out from tracking? How…
What’s happening and why? Apple wants all apps in its App Store to be safe and trusted. Apple wants to focus on providing high standards regarding privacy and security, so that its users can ‘trust’ the apps they download and use on their Apple devices….
Facebook Blueprint Certifications are among the highest quality certifications currently available for digital marketers. Taking the courses to prepare for the exam is completely free, but taking the exam itself is paid. Getting certified isn’t easy. You’ll need experience to pass the exam, but even…
A lot of Facebook tools and different interfaces, but how are these different and when should you use which tool? In this article I’ll try to put some order in the chaos. Facebook Business Suite Facebook Business Suite was launched late 2020 to replace the…
Is your Facebook ad account restricted from Advertising? Here’s how to prevent and resolve! Lots of advertisers are left with disabled ad accounts in Q4, 2020. This might be related to election season and more strict rules for ad accounts during this period.