How does Facebook define Ad Frequency? Frequency is the average number of times each person saw your ad. This metric is estimated and calculated using sampled data. The frequency formula is ‘ad impressions divided by reach’. Frequency can help build awareness and ad recall by…
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Let’s walk through the Facebook Conversions API Gateway interface and see how it works! What exactly is Conversions API Gateway? Before we dive into the interface, let me briefly explain what Conversions API is. The Facebook conversions API creates a direct, reliable and privacy-aware connection…
As a result of the Apple’s iOS 14 updates, some of the Facebook Ads delivery and action breakdowns are no longer supported in Facebook Ads Manager. No support for breakdowns: For both app and web conversions, delivery and action breakdowns, such as age, gender, region, and…