Prepare to work with 8 conversion events per domain Due to the iOS 14 update of Apple, Facebook is implementing the ‘Aggregated Event Measurement’ Protocol. This new measurement feature will limit the amount of data that advertises are allowed to send to Facebook using the…
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Domain Verification provides a way for you to ‘claim’ ownership of your domain in Facebook Business Manager. This is important to protect your content on Facebook and to gain access to features related to your domain and tracking. If you are using conversion events related…
Installing the Facebook Pixel is easy when you have Google Tag Manager installed to your website. Go to Events Manager in your Facebook Business Manager account and follow the wizard to setup the Pixel. I’ll be using Google Tag Manager as Partner for the integration….