Facebook Blueprint Certifications are among the highest quality certifications currently available for digital marketers. Taking the courses to prepare for the exam is completely free, but taking the exam itself is paid. Getting certified isn’t easy. You’ll need experience to pass the exam, but even when you are just getting started you will find a certification that is perfect for you.

There are currently 9 different certifications, but how to choose which one is relevant for your role and which one you should take? I will explain every detail of each certification, how to prepare for taking the exam and how to increase your chances for passing the exam itself. In the end it all comes down to experience and how you want to develop your career path going forward.

These are the certifications currently available:

  1. Facebook Certified Digital Marketing Associate
  2. Facebook Certified Marketing Science Professional
  3. Facebook Certified Creative Strategy Professional
  4. Facebook Certified Media Planning Professional
  5. Facebook Certified Media Buying Professional
  6. Facebook Certified Marketing Developer
  7. Facebook Certified Advanced Marketing Developer
  8. Facebook Certified Advertising API Developer
  9. Facebook Certified Community Manager

You can start learning and preparing for the exams right away. Go to https://www.facebookblueprint.com/ and signup with your Facebook account.

How to choose which certification is right for you?

For most certifications, you’ll need to have advanced background knowledge and experience. Some certifications though focus on the fundamentals of Facebook advertising and might be perfect for you to start learning how to advertise and communicate on Facebook.

I’ve put together some certification recommendations based on your profile:

  • Are you a social manager?
    • Community Manager
  • Are you a graphic designer?
    • Creative Strategy
  • Are you a data analyst?
    • Marketing Science
    • Creative Strategy
    • Media Planning
    • Media Buying
  • Are you a developer?
    • Digital Marketing Associate
    • Marketing Developer
    • Advanced Marketing Developer
    • Advertising API Developer
  • Are you planning to run Facebook Ads?
    • Digital Marketing Associate
    • Creative Strategy Professional
  • Do you have basic experience running Facebook Ads?
    • Digital Marketing Associate
    • Creative Strategy
    • Media Planning
    • Media Buying
  • Do you have advanced experience running Facebook Ads?
    • Marketing Science
    • Creative Strategy
    • Media Planning
    • Media Bying
    • Marketing Buyer

Digital Marketing Associate

This certification covers the fundamentals of the Facebook family of apps and Facebook advertising. If you’re planning to start advertising on Facebook and have little to no experience yet, this certification is for you.

You’ll learn about the value proposition of Facebook and how to establish a business presence on Facebook and Instagram. The course will take you through the setup process of paid campaigns and how to structure your account. You’ll get a good overview of the Facebook Auction and how to create campaigns that will reach your target audiences and generate desired outcomes.

The ideal candidates for this exam are:

  • Entry-level marketeers
  • Students
  • Job-seekers

You’ll learn about the following topics:

  • The value of Facebook
  • Establish platform presence
  • Advertising fundamentals
  • Create and manage ads
  • Reporting

Ready to learn and take this exam? Go here to get started > https://www.facebook.com/business/learn/certification/exams/100-101-exam

Marketing Science Professional

This certification is one of the thoughest. You’ll need at least 3 years experience analyzing, researching and interpreting metrics and statistics. The exam focuses on how to use data, insights and reports to make data-driven recommendations.

You’ll learn about the importance of aligning business goals with KPI’s and analysis plans. A big part of this course focuses on testing and developing hypotheses and interpreting statistical outputs.

The ideal candidates for this exam are:

  • Media analyst
  • Data scientist
  • Quantitative researcher
  • Measurement partner
  • Measurement FMP analyst
  • Consultant (technical)

You’ll learn about the following topics:

  • Assess
  • Hypothesize
  • Recommend Measurement Solutions
  • Perform an Analysis
  • Generate Insights
  • Make Data-Driven Recommendations

Ready to learn and take this exam? Go here to get started >
https://www.facebook.com/business/learn/certification/exams/200-101-exam

Creative Strategy Professional

This is one of the Professional certifications that is actually very ‘entry-level’ friendly. With that I mean that you don’t need to have a lot of experience as the course really covers the full process from fundamentals to more advanced techniques.

If you’re working with creatives and need to communicate creative briefs to your team, then this certification is the one for you. You’ll learn how to develop creative advertising strategies on Facebook, Instagram and Messenger. The courses cover the basics of creating effictive mobile creatives and how people consume on mobile devices. On top of that, you’ll also learn more about different measurement solutions to find opportunities and determine modifications to increase performance.

The ideal candidates for this exam are:

  • Strategy professionals
  • Professionals developing creative briefs

You’ll learn about the following topics:

  • Mobile Fundamentals 
  • Research & Insights
  • Brief Development 
  • Evaluation & Measurement 

Ready to learn and take this exam? Go here to get started >
https://www.facebook.com/business/learn/certification/exams/300-101-exam

Media Planning Professional

This certification is one of the ‘oldest’ ones. It covers advanced strategies to setup a media plan. You’ll learn how to align business challenges to business goals and how to analyze performance to improve future campaigns.

A lot of the content of the Media Planning courses focus on media recommendations and how to choose the ideal buying types, objectives, placements, bid strategies and creatives. The course also covers how to determine appropriate budgets and how to forecast outcomes of campaigns.

The ideal candidates for this exam are:

  • Digital planners
  • Media planners
  • Programmatic planners
  • Marketing consultants
  • Planning and buying hybrid roles

You’ll learn about the following topics:

  • Needs Assessment
  • Learnings and Insights
  • Media Recommendation
  • Campaign Performance Monitoring

Ready to learn and take this exam? Go here to get started >
https://www.facebook.com/business/learn/certification/exams/400-101-exam

Media Buying Professional

The Media Buying Certification is made for professionals that have experience running Facebook Campaigns. You need advanced competency in tools, policies and best practices to buy ads on Facebook, Instagram and messenger.

You’ll learn about the fundamentals of buying and how to align campaigns to business goals. The course provides an in-depth view on Business Manager, campaign setup and tracking. You’ll also learn more about how to analyze and find opportunities to optimize your Facebook campaigns.

The ideal candidates for this exam are:

  • Digital media buyers
  • Account salespeople
  • Account managers
  • Account executives
  • Marketing executives
  • Social media managers
  • Brand marketers
  • Marketing consultants

You’ll learn about the following topics:

  • Campaign Planning
  • Setup
  • Optimization
  • Measurement and Reporting.

Ready to learn and take this exam? Go here to get started >
https://www.facebook.com/business/learn/certification/exams/410-101-exam

Marketing Developer

This certification is technical and consists of two required modules: a multiple choice exam and a coding exercise. The certification is a prerequisite for the Advanced Marketing Developer and Advertising API Developer certifications.

You’ll learn how to apply concepts and processes required for creating a Business Manager, asset management, Pixels, Product Catalogs and other assets. The certification also covers troubleshooting integration issues, product feed issues and other technical (implementation) issues.

The ideal candidates for this exam are:

  • Software developers
  • Front end engineers
  • Website developers
  • IT consultants
  • Technology integrators
  • Technology consultants
  • Technical account managers
  • Technical partner managers

You’ll learn about the following topics:

  • Build
  • Troubleshoot

Ready to learn and take this exam? Go here to get started >
https://www.facebook.com/business/learn/certification/exams/500-101-exam

Advanced Marketing Developer

This advanced certification measures competency in the technical implementation of advanced marketing solutions and consists of two required parts: a multiple choice exam and a coding exercise. The Marketing Developer certification is a prerequisite for this certification.

You’ll learn about setting up SDK/App events for Android and iOS and how to apply concepts and processes to install the Facebook SDK and configure event data sources and parameters.

The ideal candidates for this exam are:

  • Software developers
  • Mobile web developers
  • Full stack engineers
  • Website developers

You’ll learn about the following topics:

  • SDK/App events for Android and iOS
  • Offline conversions
  • Verticalized Dynamic Ads

Ready to learn and take this exam? Go here to get started >
https://www.facebook.com/business/learn/certification/exams/510-101-exam

Advertising API Developer

The Advertising API Developer certifications covers the configuration of Marketing API integrations and consists of two required parts: a multiple choice exam and a coding exercise. The Marketing Developer Certification is a prerequisite for this certification.

You’ll learn about setting up an infrastructure and applying concepts and processes required to configure assets and creating offline event sets, custom audiences and app review submissions. You’ll also learn more about making conceptual and procedural decisions required to write code, send data and verify data.

The ideal candidates for this exam are:

  • Software developers
  • Full stack engineers
  • Backend engineers
  • Solutions architects

You’ll learn about the following topics:

  • Setup Infrastructure
  • Write code
  • Troubleshoot

Ready to learn and take this exam? Go here to get started >
https://www.facebook.com/business/learn/certification/exams/520-101-exam

Community Manager

The Community Manager certification was released in October 2020 and is the most recent certification currently available. This certification is all about building and managing online communities.

You’ll learn how to build strategies and use tools for running successful online communities. The course covers the setup and processes required to develop communities and strategies about branding, audiences and content. You’ll also learn how to engage and moderate your community. Analyzing engagement and overall performance of your community is an important part of this course.

The ideal candidates for this exam are:

  • Community leaders
  • Brand managers
  • Social managers

You’ll learn about the following topics:

  • Define and establish a community
  • Develop community strategies and processes
  • Make strategic content decisions
  • Engage and moderate the community
  • Measure and analyze community success

Ready to learn and take this exam? Go here to get started >
https://www.facebook.com/business/learn/certification/exams/600-101-exam

How to prepare for taking a Facebook Blueprint Exam

If you are planning to take a Blueprint exam, these are the steps to follow:

  1. Find a certification that makes sense for you to take
  2. Go to the Facebook Blueprint site and start learning by exploring the free online courses that are relevant for your certification
  3. Download a study guide to review all learning content
  4. When you’re done studying, take a test. You can test your skills by taking a free 30-question practice test
  5. Schedule your exam at Pearson VUE

You’ve passed the exam. What happens next?

You’ll receive an email with the results of your exam and a link to your score card. From that link you can download your brand new digital badge!

Now you can share your digital badge on your social profiles and in your email signature to show your expertise. Remember to refresh your certification each year to stay certified and keep your knowledge up-to-date.

Bonus tip

Did you know you get access to an exclusive Facebook Group for Certified Professionals only after you have passed the exam? I’ve started this non-official Blueprint Group back in 2017, shorty after I got certified myself. I thought it would be great to unite all professionals into one group to connect with peers and to share knowledge and get expert support. This community already unites > 2.400 professionals and it’s still growing rapidly.

Join our community after passing the exam:
https://www.facebook.com/groups/BlueprintCertifiedProfessionals

Let’s discuss

I’m sharing more updates about Facebook Blueprint certifications on my LinkedIn profile.

Be sure to follow my updates and stay in the loop!
https://www.linkedin.com/in/bramvanderhallen/

About the Author

Bram

Bram Van der Hallen is an all-round Belgian Digital Marketer and Facebook Certified Professional with 13+ years experience in media planning and buying. Bram talks about Facebook Ads on LinkedIn. Click here to connect with Bram.

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