Installing the Facebook Pixel is easy when you have Google Tag Manager installed to your website.

Go to Events Manager in your Facebook Business Manager account and follow the wizard to setup the Pixel. I’ll be using Google Tag Manager as Partner for the integration.

How to install the Facebook Pixel using Google Tag Manager

Now that you have the Facebook Pixel installed, you can verify if the Pixel is working by installing the Facebook Pixel Helper and visit the ‘Test Events’ interface in your Facebook Business Manager.

When your Pixel is working it will automatically fire ‘PageView’ events for each page a visitor is viewing.

When you start advertising you’ll want to optimize and report for specific events. In the video below I want to track ‘Whitepaper downloads’.

I’m using Google Tag Manager to setup this Facebook Event Tag. The ‘ViewContent’ event will now be send to the Facebook Pixel when someone downloads my whitepaper. My tag trigger is based on ‘Click URL contains whitepaper.pdf’.

Access the Google Sheet I’m using in the video below to instantly generate Event Codes to copy/paste in Google Tag Manager. Click here to download the Event Code Generator sheet and make a copy so you can change the inputs.

Send Facebook Pixel Events using Google Tag Manager

Learn more about sending Standard Events to Facebook:

Let’s discuss

Be sure to follow my updates and stay in the loop!

About the Author


Bram Van der Hallen is an all-round Belgian Digital Marketer and Facebook Certified Professional with 13+ years experience in media planning and buying. Bram talks about Facebook Ads on LinkedIn. Click here to connect with Bram.

View All Articles